Diesel’s A.D. Talks Trends and Reinvention


Yes, that dress. Yes, that dress.

You may not know who Nicola Formichetti is, yet even the least fashion-savvy among us is sure to have seen his work. That’s because he’s the man behind Lady Gaga’s ‘meat dress’, amongst other barrier-pushing style statements.

But he’s more than that — Formichetti has launched a magazine in Japan, runs has his own design label and has been invited to be one of the ambassadors for the new Pepsi Challenge.

After two years as Artistic Director of Diesel, Formichetti talks to AD about reinventing the brand, social media and working with stars. To get in on the ‘edgy’ end of branding, read the Adweek interview.

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