Design process: report covers

Colour & Contrast


As I was looking through my archives for a particular file today, I came across these old cover designs for an Election Benchmarks report completed back in 2013. As you can see I pursued two main concepts; silhouettes representing ‘work’ and ‘care’ (together they suggested ‘family’), and varying circular shapes, which mainly relied on their cut forms and colour to create interesting relationships.

The client was very keen for something simple and clean to match previous reports, and asked that I submit at least a couple of options to give them a choice of style. The initial string idea (top left) wasn’t working as I’d hoped it would, so the thin lines became positive and negative shapes, which helped to break up the cover into three logical sections. I still like the second design, but it wasn’t the approach that the client favoured. I actually produced quite a few other…

View original post 102 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s