Kantar: Android users jumping to iOS in Europe, phablets up in a big way in the U.S.


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Some data has been released today  by the Kantar Worldpanel which details the growth and decline of smartphones in the past year. Chief among their findings is that in Europe’s largest markets, Great Britain, Germany, France, Italy and Spain, Apple has seen incredible growth thanks to a large number of Android users jumping to iOS – according to Kantar, 32.4% of Apple’s new customers have switched from Android. And it’s not just in Europe where Apple is seeing success, it’s China too where more devices are in demand there than they are in the US. Of course, despite all this movement Android is still maintaining a huge lead in Europe at least, droping 3.1% to 68.4% market share this year. For an interactive way of seeing how each operating system is doing around the world, check out Kantar’s widget below:


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