Google now bigger on mobile than desktop, company says

AIVAnet

google-now-search

As the mobile industry grows, so does Google, it seems. The search giant announced that users are now searching more on mobile than desktops in ten countries. The company mentioned that the US and Japan were on the list, but refuses to reveal the other eight.

Smartphones are certainly a major part of this statistic, but tablet searches are included as well. Adapting to this new change, Google will be rolling out a new smartphone-friendly ad format that will be richer and more engaging than the traditional mouse clicks of AdWords.

The highlight of this new format are automotive and hotel ads. Automotive ads will feature a beautiful gallery of a car, and tapping on it will reveal more information, such as estimated MPG and local dealerships, all in a single ad. Similarly, hotel ads will show availability, users reviews, prices, pictures, and even take you to a partner’s website to seamlessly book a room.

One thing is for certain: mobile is…

View original post 62 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s