As the mobile industry grows, so does Google, it seems. The search giant announced that users are now searching more on mobile than desktops in ten countries. The company mentioned that the US and Japan were on the list, but refuses to reveal the other eight.
Smartphones are certainly a major part of this statistic, but tablet searches are included as well. Adapting to this new change, Google will be rolling out a new smartphone-friendly ad format that will be richer and more engaging than the traditional mouse clicks of AdWords.
The highlight of this new format are automotive and hotel ads. Automotive ads will feature a beautiful gallery of a car, and tapping on it will reveal more information, such as estimated MPG and local dealerships, all in a single ad. Similarly, hotel ads will show availability, users reviews, prices, pictures, and even take you to a partner’s website to seamlessly book a room.
One thing is for certain: mobile is…
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