Bryan Altman, CBS Local Sports
I can recall the exact moment that I realized that absolutely everything in sports is for sale. I was at a Jets game with my dad and shockingly, the Jets were actually driving towards the end zone. This didn’t happen very often in my youth, which might explain why the memory is so vivid. I digress.
The Jets completed a big play and were down at the other teams’ 15-or-so yard line. That’s when the public address announcer interjected. He said “Fans, the Jets have just entered into the Heinz Ketchup Red Zone!” That’s right, Heinz had bought the naming rights to a football term that has no official meaning. They bought a phrase that has no tangible qualities and isn’t even demarcated on the actual field of play. Simply stunning. But while Heinz might have been one of the first to do such…
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